At BlueSpire Marketing, I designed and engineered a responsive holiday email and landing page campaign to thank clients and re-engage them with top-performing resources, including blog posts and white papers from the past year.
The project earned a Gold Award in the E-mail Communication category at the 2014 Hermes Creative Awards. To serve BlueSpire’s diverse clientele, I created three segmented email-and-landing-page pairings tailored to specific industry verticals. Coded using responsive HTML and CSS, the landing pages featured an interactive grid of icon blocks with CSS hover states that revealed resource titles on mouseover, alongside a rotating banner highlighting industry-specific insights and inspiring quotes.
The email sent to clients. It was intended to be simple to focus on directing them to the landing page.
When the icons were hovered, the title of the article or resource showed. Clicking the square navigated to that resource.
