As a designer and developer at BlueSpire Marketing, I designed a homepage concept to guide a major site overhaul and elevate our agency’s digital presence.
The goal was to establish a modern, visually compelling digital identity that would attract prospective clients and reflect BlueSpire’s updated brand strategy—featuring vibrant color palettes, a mix of vector graphics and rich imagery, and a spacious, segmented layout designed to showcase core service offerings. While another direction was ultimately selected for production, key structural and visual elements from my concept were adopted into the final website design.
The design needed to feature brand elements such as icons and bright colors.
Leadership also wanted to follow design trends such as using large images and sections of content that appeared on scroll.
